For the launch of their exclusive collaboration with Netflix’s Squid Game Season 2, Lenskart partnered with us to develop a campaign that combined spectacle with subversion. Our concept reimagined iconic characters and moments from the series through an Indian lens—placing them in surreal, regionally inspired backdrops like Mumbai, Jaipur, Kochi, and Ladakh. These digital collages doubled as both cinematic storyboards and campaign visuals, showcasing the new eyewear line while creating an alternate universe that felt both familiar and uncanny. The campaign involved creative direction and original collage artwork, spanning digital channels and promotional rollouts.
