Spykar, a brand known for its youthful denim-forward clothing, approached us to create a bold visual campaign for their newest product category—footwear. Marking a shift from their usual focus on apparel, this shoot was crafted to bring the same edgy, high-energy attitude of their core clothing line to their latest range of shoes. We led the photography direction, working closely with the brand to ensure the new offering felt seamlessly integrated into Spykar’s identity. From styling to lighting, every element was designed to echo a confident, street-style aesthetic, presenting the footwear as a natural extension of the Spykar ethos.
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