SOS is a sustainable fashion label rooted in transparency and minimalism. We partnered with them to lead a brand overhaul — from redesigning the logo to defining their campaign language. Our involvement included directing photo and video shoots for seasonal collections, reworking their social media presence, and setting a warm, grounded tone that aligned with the brand’s environmental ethos and design philosophy. The branding process focused on building a cohesive, elevated visual language across platforms. From campaign visuals to content strategy, the aim was to establish a tone and aesthetic that helped SOS stand apart in the sustainable fashion space — always thoughtful, never performative.
