One Amazing Thing is a curated shopping platform that highlights emerging and independent brands through seasonal pop-ups. For their annual Holiday Shop during Christmas and New Year, they invited us to develop a visual identity for the 2023 edition. With a brief rooted in gothic surrealism, we created a series of still and animated digital collages using biblical and mythological imagery. These visual assets were tailored to spotlight each category—beauty, home, men’s fashion, women’s fashion, and vintage. The collages formed the foundation of their campaign across digital invites, event promotions, and social media storytelling.
